Brevo, formerly Sendinblue, has grown from a newsletter tool into a full email marketing and CRM platform used by over 600,000 businesses.
This Brevo review covers its key features, benefits, limitations, and who the platform suits best.
What Brevo Does?
Brevo combines email marketing, SMS and WhatsApp campaigns, automation, a free Brevo CRM, and live chat in one platform.
Its pricing is based on monthly email volume, making it useful for businesses with large contact lists and occasional campaigns.
Brevo Reviews: Key Features and Performance
- Ease of use: A clean, easy-to-navigate dashboard makes Brevo email marketing approachable for beginners.
- Email editor: The smooth drag-and-drop editor offers useful content blocks and a built-in image editor.
- Automation: Brevo provides strong workflows with engagement, contact, and website triggers, lead scoring, and testing tools.
- CRM: The Brevo CRM includes pipelines, deal tracking, task automation, and AI follow-up drafts.
- Deliverability: SPF, DKIM, and DMARC support plus the Deliverability Center help protect sending reputation.
- Customer support: Email support is available across plans, while phone support depends on the plan. Live chat now uses an AI-powered agent.
- Reporting: Reports cover opens, clicks, bounces, and A/B tests, with advanced analytics on higher plans.
- Brevo coupon code: Eligible paid plans may offer promotional discounts through active Bervo coupon codes, giving businesses another way to lower their subscription costs.
Core Features
- Drag-and-drop email editor with easy design tools and thousands of stock images
- Brand Library for adding your fonts, colors, and logo to email templates
- Automation builder with branching, A/B testing, behavior-based triggers, templates, and Aura AI
- Free Brevo CRM for managing deals, tasks, calls, and meetings
- Multichannel messaging for email, SMS, WhatsApp, web push, and mobile push.
Pricing Overview
Brevo offers Free, Starter, Standard, Professional, and Enterprise plans.
If you want a closer look at Brevo pricing, the main thing to know is that your cost depends on monthly email volume rather than the number of contacts.
- Free: $0/month with 300 emails/day, up to 100,000 contacts, basic automation, and CRM.
- Starter: From $9/month for 5,000 emails, with no daily send cap but Brevo branding.
- Standard: From $18/month for 5,000 emails, with unlimited automation, A/B testing, and landing pages.
- Professional: From around $129/month, with advanced AI features and phone support.
- Enterprise: Custom pricing with dedicated support and advanced integrations.
What are the Pros & Cons of Brevo?
Here’s a quick look at the main pros and cons to consider before choosing Brevo for your email marketing needs.
| Pros | Cons |
|---|---|
| Useful free plan with automation, CRM, and multichannel messaging | Free plan limits sending to 300 emails per day |
| Affordable paid plans for large lists with low email volume | No in-house migration team |
| Easy automation with Aura AI assistance | Multi-user access starts with Standard and extra users cost more |
| Free built-in CRM for small sales teams | Only 48 pre-designed templates |
| Transactional email and SMS support | AI-powered live chat may take longer to reach a human |
| Popular WordPress plugin with a consistent interface | Landing pages and A/B testing require the Standard plan |
Is Brevo Right for You?
Brevo is a good fit if:
- You’re a small or medium-sized business looking for affordable Brevo email marketing plans.
- You want email, SMS, WhatsApp, and Brevo CRM in one platform.
- You’re new to email marketing and prefer a simple interface.
- You run a small ecommerce store using Shopify or WooCommerce.
Brevo may not suit you if:
- You need landing pages or A/B testing on the free plan.
- You need many user accounts, as extra seats can increase costs.
- You need highly advanced automation beyond Brevo’s workflow tools.
- You’re a creator looking to sell paid newsletters or digital products.
Conclusion
Brevo offers strong value for small and mid-sized businesses looking for Brevo email marketing, automation, CRM, and multichannel tools at an affordable price.
Its free plan is useful, especially for large lists with lower sending volumes.
While the template selection and AI-based support have some limitations, this Brevo review shows that the platform provides a solid mix of features and value for growing teams.
FAQs On Brevo
Is Brevo good for beginners?
Yes. The interface is straightforward, campaign creation is guided step by step, and the free plan includes enough features, including automation and CRM tools, to get comfortable before committing to a paid plan.
Does Brevo have good deliverability?
Brevo handles core authentication (SPF, DKIM, DMARC) automatically and provides a Deliverability Center to flag issues. It’s solid for most senders, though very high-volume senders may want to also consider a dedicated IP add-on.
Is Brevo better than Mailchimp for small businesses?
For most small businesses, yes, mainly due to cost. Brevo’s pricing doesn’t climb as your contact list grows, and its free plan includes automation and CRM features that Mailchimp’s free tier doesn’t match.
Does Brevo offer live chat support?
Brevo’s live chat has been replaced by an AI-powered support agent. Email support is available on all plans, with phone support on higher tiers.
Can I use Brevo for ecommerce?
Yes. Brevo integrates with Shopify, WooCommerce, and other major ecommerce platforms, and includes features like abandoned cart automation, product recommendations, and an ecommerce analytics dashboard on higher plans.
