Brevo pricing is based on your monthly email volume rather than the number of contacts you store.
This can affect your overall cost more than the plan you choose.
Here’s a quick look at Brevo’s plans, add-ons, and how its pricing compares with competitors.
Brevo Plans and Pricing: Full Breakdown
Brevo pricing includes five main plans: Free, Starter, Standard, Professional, and Enterprise. Starter and Standard offer different email-volume tiers, so the price depends on your plan and monthly send limit.
| Plan | Starting Price | Emails Included | Automation | Notable Limits |
|---|---|---|---|---|
| Free | $0/month | 300/day (~9,000/month) | Limited (2,000 contacts) | Brevo branding on emails, no landing pages |
| Starter | From $9/month (5,000 emails) | Scales with volume | Limited (2,000 contacts) | No daily cap, branding removal costs extra |
| Standard | From $18/month (5,000 emails) | Scales with volume | Unlimited | Adds A/B testing, landing pages, advanced reporting |
| Professional | From $499/month | 150,000+ emails | Full, plus AI segmentation | Phone support, WhatsApp and advanced e-commerce features |
| Enterprise | Custom | Custom | Full | Dedicated account manager, custom onboarding |
As your sending volume grows, prices on Starter and Standard climb in steps. Roughly, expect:
- 5,000 emails/month: Starter around $9, Standard around $18
- 20,000 emails/month: Starter around $29-32, Standard around $69
- 100,000 emails/month: Starter around $69, Standard around $129-139
Free Plan
The Brevo Free plan includes templates, a drag-and-drop editor, transactional emails, signup forms, and basic automation for up to 2,000 contacts.
It has a 300-emails-a-day limit and Brevo branding, making it suitable for small lists and testing the platform.
Starter Plan
The Starter plan removes the daily send cap and adds basic reporting, but automation remains limited to 2,000 contacts.
Removing Brevo branding costs extra, making it a practical option for solo marketers and small stores.
Standard Plan
The Standard plan adds unlimited marketing automation, A/B testing, landing pages, multi-user access, and AI send-time optimization.
It suits growing businesses that rely on automated campaigns.
Professional Plan
Starting around $499/month for 150,000+ emails, Professional adds WhatsApp campaigns, contact scoring, AI segmentation, advanced e-commerce tools, and phone support.
At this Brevo pricing level, competitors include ActiveCampaign and HubSpot.
Enterprise Plan
Enterprise uses custom pricing and adds advanced security, sub-account management, integrations, and a dedicated account manager.
Large organizations can work directly with Brevo’s sales team.
Pay-As-You-Go Option
Brevo also offers prepaid email credits that never expire, making this option useful for occasional senders. Around 5,000 credits cost $32, with lower per-email rates for bulk purchases.
This Brevo pricing option suits seasonal or occasional campaigns.
Hidden Costs and Add-Ons to Budget For
The headline Brevo pricing may not include every feature. Keep these extra costs in mind:
- Brand removal: Removing the Brevo logo on Starter can cost around $9–12/month.
- SMS and WhatsApp: These are billed separately from email plans.
- Dedicated IP: Available for an additional yearly fee for high-volume senders.
- SAML SSO: An enterprise security add-on with additional monthly costs.
- Overage fees: Exceeding your email limit may trigger extra charges or require an upgrade.
Note: These aren’t misleading fees, but they can affect your total cost when comparing Brevo with competitors.
How to Save on Brevo?
- Pay annually: Annual billing can save around 10% on paid plans.
- Choose the right volume: Send to engaged contacts to stay within a lower email tier.
- Use the free plan: Small businesses can use its automation and 2,000-contact allowance before upgrading.
- Try pay-as-you-go: Prepaid credits may suit businesses with irregular email volumes and can lower overall Brevo pricing costs.
Why Brevo’s Pricing Model Works Differently?
Unlike Mailchimp and MailerLite, Brevo pricing is based on monthly email volume, not contact count.
Paid plans include unlimited contacts, while your monthly email sends are capped.
This means two businesses with 10,000 contacts can pay different prices.
A company sending 10,000 emails monthly pays less than one sending 80,000 emails.
Whether you run a small business or manage a larger company, choosing the right email volume can help keep your Brevo costs under control.
You can get 50% Off Brevo Discount Code (Italian) on eligible orders to lower your overall cost.
Check the coupon terms to see which plans or purchases qualify before applying the offer.
So, Brevo pricing works well for large lists with fewer sends but can cost more for businesses running frequent email campaigns.
Who Benefits Most From Brevo Pricing?
Brevo suits businesses with large contact lists and low sending volumes, such as newsletters and seasonal campaigns.
It also works well for teams using email, SMS, and WhatsApp together.
For small and mid-sized businesses, the platform offers a practical mix of email marketing, automation, and CRM tools without requiring several separate services.
The main trade-off is cost for businesses that send frequent lifecycle emails, as unlimited automation starts with the Standard plan at $18/month and increases with email volume.
If you’re considering Brevo for your business, our Brevo review takes a closer look at its features, pricing, benefits, and limitations to help you decide if the platform is right for your needs.
Final Thoughts on Brevo Pricing
Brevo pricing works best for businesses that match their plan to their email volume.
Large lists with occasional campaigns can get good value from the Free or Starter plans, while businesses that rely heavily on automation may find Standard a better fit.
Before choosing a plan, consider extra costs for branding removal, SMS, and dedicated IPs. Checking the latest Brevo pricing and available discounts can also help you choose a plan that fits your budget and email needs.
FAQs
How much does Brevo cost per month?
Brevo ranges from $0 to $499+/month. Starter begins around $9/month for 5,000 emails, Standard from $18/month, and Professional from roughly $499/month. Pricing scales by email volume, not contacts.
Does Brevo charge by contacts or emails sent?
By emails sent. Every paid plan includes unlimited contacts, which is the opposite of how platforms like Mailchimp and MailerLite price.
What happens if I go over my monthly sending limit?
Brevo typically notifies you before your limit is reached. Depending on your plan, you can purchase additional credits, upgrade early, or let campaigns pause until the next billing cycle.
Is Brevo’s free plan good enough for a small business?
For a small list sending only occasionally, yes. It includes automation for up to 2,000 contacts, transactional emails, and a drag-and-drop editor, though the 300-emails-a-day cap and Brevo branding are real limitations.
Does Brevo offer a discount for annual billing?
Yes, paying annually instead of monthly saves around 10% across paid plans.
